Adidas Originals iPhone 11 case: a surprising tribute to a legacy

The cover for an iPhone is being manufactured by almost all the companies in the world. However, the Adidas case study has emerged to be one of the most surprising firms to have manufactured a cover for the iPhones which are considerably different from the ones which are found in the market place of today. In fact, the customers are now being appealed by the case covers produced by Adidas more than the original covers as produced by Apple.

Political – Adidas is involved in the sale of many products across the globe. They are therefore required to adhere to international standards and follow the specific laws of the concerned countries.

Economic – Adidas faces the problem of counterfeit issues. The products manufactured by them are considered to be leisure goods and therefore, not essential for society.

Social – The firm usually focuses on appealing to health-conscious shoppers.

Technological – It provides an opportunity for the customers to shop for smart sportswear. Such sportswear allows the customers to keep track of their health and monitor any discrepancies.

Legal – Adidas is seen to have intellectual property rights. As a result, it has gotten itself many patents for all the products which are manufactured by the firm.

Environmental – The firm participates in the monitoring of the hazardous wastes which are generated in the environment. Furthermore, it also plays a significant role in is an attempt to eliminate them.

The case study for Adidas is easily available across the internet system. The main point which is harped on such case studies is how the firm managed to earn a brand name for itself within the sector of sports. To this extent, most of the case studies make it a point to talk about the pestle analysis and the SWOT analysis of the firm. This ensures that the readers of such a case study are aware of the firm they are studying and the consequent position which is occupied by the organization with respect to the other firms of the market place.

Strength – One of the biggest strengths of this firm is that of its legacy and heritage. Adidas has emerged to be one of the top brand names in the field of sports. This legacy which is generated by the firm ensures that the customers purchase their products from the market.

Weakness – One of the weaknesses of this firm is that it charges a premium price for all the goods which are produced by it. As a result, only the affluent classes of the society can afford to purchase them.

Opportunity – It provides the opportunity to change the lifestyle of the people. Within the developing economies of the world. Adidas SWOT analysis is trying to generate more and more sports goods so as to inspire people to be health-conscious.

Threat – The major threat to Adidas is that of competition from its rival companies such as Nike. Nike is also a global brand name, occupying a significant market share.