How Businesses Use PESTLE Analysis To Make Better Decisions

Macro or external environmental factors exert a strong influence on a company’s marketing decisions. Many companies use the environmental scanning aspect PESTLE analysis to gather key information about these conditions.

The PESTLE analysis tool is a useful framework used by marketers all over, to monitor and analyse marketing factors that are beyond their control.

Read on to get an overview of the general PESTLE scanning process.

Breaking down the PESTLE process

The term PESTLE is an acronym that addresses Political, Economical, Social, Technological, Environmental and Legal aspects of a macro environment. Environmental scanning of aspects using marketing PESTLE analysis framework enables companies to determine effective marketing and operations strategies…Read More